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Jaipur Releases Fall 2011 Product Catalog : 14 Oct 2011
ATLANTA – Jaipur Rugs, Inc. has released its new 372-page
Fall 2011 Product Catalog, according to Jason Moody,
creative director at Jaipur.
The new catalog features over 350 new designs. The product
guide is also be available as an online catalog through
Jaipur’s website and Facebook page.
“Our main focus in development of the catalog and all of our
other new communication materials this year has been to
create intuitive tools that quickly and easily communicate
the full breadth of the line,” said Moody. “Our customers’
feedback has been invaluable in developing some of the
book’s new features, which include: color-coded tabs by
style, detailed rug construction and care instruction
guides, and multiple indices for navigating through the
product line.”
“We want to communicate the Jaipur Lifestyle to our
customers,” said Asha Chaudhary, president and chief
executive officer of Jaipur Rugs, Inc. “We feel that the
design of the piece, as well as the usability and
functionality are something unique in the industry. It
reflects what Jaipur is all about.”
In addition to the catalog, Jaipur is rolling out a new
display program. “Our 18” square Jaipur Designer and 2x3
Jaipur Studio display systems are both compact and
thoughtfully designed,” said Josh Roberts, vice president of
sales and marketing. “We are enhancing the tools our
representatives and designers utilize to assist them in
communicating breadth of the collections.”
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