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Rug makers offer fresh goods to serious buyers
By Staff -- Home Textiles
Today, 7/15/2008 1:07:00 PM
Atlanta – Traffic remains slow
again today, day three of the International Area Rug Market
here – but suppliers insist the few department stores,
furniture and rug dealers, catalogs and internet retailers
that made appointments came through and filled out orders.
As one top executive of a major U.S. manufacturer noted on
retailer attendance, “We may not have quantity this market,
but we do have quality. Those who made appointments showed
up and came to shop.”
Here are some of the new product highlights and other news
stemming from the market:
* The Natura collection by Kas Rugs is the company's latest
nod to the environment. The unbleached, unprocessed, un-dyed
collection of 100% wool rugs comes in organic patterns.
Positioned at the Kas mid-level price bracket, a 5-by-8
piece is set to retail for $399.
* United Weavers is doing its part to recycle with its new
indoor/outdoor Patio collection. These rugs are made of
pre-used synthetic yarns and have been treated for UV
effects and are weather resistant. Its two-tone patterns --
spanning trellis and botanical looks through atypical
contemporary designs -- are set to retail for $99 for a
5-by-8.
* Surya presented its three new licensed programs -- Bob
Mackie, B. Smith and Cosmo/Seventeen magazine -- as well as
expanded its Cabana Joe-branded program with new 100%
polypropylene hand-hooked indoor/outdoor rugs.
Cosmo/Seventeen-branded rugs target the tween and teen
markets with retro, colorful and whimsical patterns.
Constructions include acrylic, mod-acrylic and printed
nylon.
Bob Mackie rugs take their cue from the fashion designer's
couture styles; the three collections are London, Moderne,
and Nouveau.
Model and TV celebrity B. Smith's new rug program includes
two collections -- Sag Harbour and Mosaic.
* Jaipur's new Pebble Beach collection is a fresh take on
shag rugs. These sheared varieties are solid colored and
constructed with low maintenance and comfort in mind. They
come in 12 colors and are set to retail for $499. A new hemp
line offers a natural fiber option.
For indoor/outdoor use, Jaipur is showing a new 100%
polypropylene hooked collection called Frontera. The
patterns are a far cry from typical coastal looks; the
pieces feature large-scale corals, puppy feet, pears,
architectural wrought iron patterns and others.
In other news, the company will on July 28 debut its
3,400-square-foot permanent showroom in Las Vegas, space
C-824 at the World Market Center. Jaipur will also double
its High Point showroom to 2,500 square feet in time for the
October market.
* Kaleen Rugs brought a broad range of new programs to
Atlanta. Its Paula Dean licensed program is being expanded
soon, in time for the High Point Market in October.
* Nourison's new Harbour Ridge collection employs a
combination cut-loop pile construction for a tweed-like
textured solid look. The company is including its “blanket
statement” with this line to allow retailers to use the
overhang to display the breadth of colors available in each
style. Hand-tufted in India of 100% wool, Harbour Ridge rugs
come as runners through 8-by-11 sizes and are set to retail
for $499.
Other highlights are the design additions to the existing
and top selling collections Jaipur, Heritage Hall, Parallels
and Nourison 2000.
* Central Oriental/Natco is taking a different approach with
its domestic manufacturing. In an effort to be “flexible”
with its color use, the company is “willing to take down our
creel to offer more colors” to its middle- to higher-end
offerings. One such collection is the new U.S.A.-made
Dimensions, a 1.3 million point mechanically carved line in
earth tones and contemporary looks.
The company also experimented with color in its space-dyed
assortment and came up with the new Patina collection. It
combines space-dyed and heat-set yarns for a new palette and
color story.
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